About Public Eye Pietermaritzburg

Was launched in October 1999, with a free distribution fortnightly of 12 500 into the Eastern suburbs of Pietermaritzburg. Two years later the distribution changed to weekly, and the circulation upped to 25 000. In 2004 the newspaper increased circulation to 30 000 which has remained steady ever since. The paper is aimed at LSM 4 – 9 and has substantial retail sector support. The paper is distributed door to door, on a Thursday on the Eastern side of town, and focuses on the events happening in the community it serves. The Public Eye, like the other two community newspapers in the stable, has an aggressive Corporate Social Investment programme, which seeks to add value and make the necessary interventions that demonstrate our commitment to these values. We have partnered with local stakeholders on social upliftment campaigns such Love to Live and recently joined hands with provincial government in Sukuma Sakhe campaign which is aimed at dealing with social ills including drug abuse, teen pregnancy and crime. Our involvement in these campaigns have endeared us to the local communities who regard us as their champions.
7 Stranack Street
Pietermaritzburg

Landline: 033 394 00 44/5
Fax: 033 394 00 46

The Team


Zanele Buthelezi
CLEANER
Cynthia Zondi
CLEANER
Neropa Siveram
ADVERTISING REPRESENTATIVE
Kathija Wahab
SALES REPRESENTATIVE
Reza Haniff
DESIGNER
Vanessa Reddy
RECEPTIONIST
Dawn Moonsamy
ADMIN CLERK
Shaida Abdool
ADMIN MANAGER
Ursula Neizel
MARKETING MANAGER
Sibusiso Mboto
EDITOR
Interesting facts about Public Eye readers:
  • Public Eye has a readership of 89%.
  • 84% of all Public Eye readers read all, or most of the paper.
  • Public Eye readers do most of their shopping at Midlands Liberty Mall.
  • 49% of readers shop monthly, and 48% weekly.
  • 72% of readers are Indian, and 90% of readers are English.
  • 30% of readers are between the ages of 35-49, and 42% over 50.
  • 31% are employed full time.
  • 30% of Households fall in the LSM 9 category and 27% in LSM 8.
  • Average household income is R13 394 per month.
  • 12% of readers earn over R25 000 per month.
  • 96% of readers plan their food and grocery shopping.
  • 82% of readers use the Public Eye for food and grocery specials.
Statistics obtained from Roots Survey 2013.

Distribution

Pietermaritzburg-map_distribution-pejpg

Areas

  • Chase Valley
  • Business Direct
  • Montrose
  • Mountain Rise
  • Northern Park
  • Oak Park
  • Orient Heights
  • Raisethrope
  • Scottsville
  • Allandale
  • Belfort
  • Glenwood
  • Panorama
  • Scottsville Extension
  • Bombay Heights
  • Bellevue
  • Eastwood
  • Epworth
  • Hayfields
  • Lincoln Meade
  • Northdale
  • Woodlands
  • Area
  • Clarendon
Total distribution: 30 000 - Delivered on Thursdays
 

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